Looking for a great skincare routine… for your baby? A good routine isn’t just about cleaning — it’s about protecting the skin barrier with the right ingredients. Remember, your baby’s skin is sensitive and still learning how to protect itself.

There are three main types of ingredients that help keep baby skin calm, hydrated, and healthy: humectants, emollients, and occlusives. You don’t have to remember those words — but once you understand what they do, you’ll see why plant-based products like Buddle’s Clean Cheeks, Wonder Wipes, and diaper creams do more than just wipe away dirt.

Humectants: The Moisture Magnets

Humectants are ingredients that pull water into the skin. Think of them like magnets that grab hydration from the air and draw it into the top layers of the skin. This helps keep your baby’s skin plump and comfy, especially after a diaper change.

Clean Cheeks includes gentle humectants like glycerin and propanediol — plant-derived moisture boosters that hydrate without making skin greasy or sticky. Buddle’s diaper creams also use natural humectants like honey, which draws moisture in while soothing irritated skin.

Emollients: The Softeners

Emollients help smooth and soften rough or dry patches. Baby skin is naturally more delicate and can dry out faster than adult skin. That’s where botanicals like chamomile, Mexican hyssop, and arnica flower in Clean Cheeks come in. These plant compounds help calm the skin’s immune response, lower inflammation, and support healing of the outer skin layer. This makes them helpful for reducing redness, soothing irritation, and protecting areas that get rubbed or stay moist, like skin folds and the diaper area.

You’ll also find aloe in Wonder Wipes, which hydrates and calms skin after diaper changes. And in Buddle’s diaper creams? Dandelion and honey offer antioxidant and anti-inflammatory support to calm angry rashes.

Occlusives: The Shields

Occlusives act like a cozy blanket for your baby’s skin. They create a light barrier that keeps moisture in and blocks irritants out. Clean Cheeks doesn’t rely on heavy oils or waxes — instead, it uses a no-rinse foam that protects the skin barrier without leaving behind residue or grease.

When your baby needs heavier protection — like during a bad diaper rash — Buddle’s Rash Rescue and Bottom Buddy creams bring out the big guns:

• Beeswax forms a breathable barrier
• Lanolin deeply moisturizes and shields inflamed skin

Zinc oxide (40% in Rash Rescue, 20% in Bottom Buddy) protects and heals. Together with botanical emollients like honey and beeswax, these creams help prevent AND treat diaper rash while keeping skin soft and protected.

A Gentle Clean with Microbiome Support

One of the best things about Clean Cheeks is that it’s designed to support your baby’s natural microbiome — the community of helpful bacteria and yeast that live on their skin. When the microbiome is in balance, baby skin is better protected from irritation, diaper rash, and cradle cap.

Wonder Wipes also help that balance. Made with honeysuckle and aloe, they’re dermatologist-tested, hypoallergenic, and compostable — gentle for your baby, and the planet.

Bottom line (get it?)

Your baby’s skin doesn’t need a long list of harsh chemicals. It needs nature’s help! With calming botanicals and thoughtful, gentle ingredients, Buddle’s plant-powered products are a cozy, clean choice for everyday baby care — from cheeks to chubby folds and everywhere in between.